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5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

Floryselle Lafradez, Editor: Touqeerul Bari • Sep 20, 2022

Gen Z can, in all honesty, feel like an alien culture. Even me, a 2001 baby. People can tell you it's pretty evident when marketers try too hard to sell to our generation; it frequently comes off as forced and false. The following are the common myths about Gen Z regarding marketing.


Five Gen Z myths busted


Fast fashion is a Gen Z obsession. 


It's simple to assume that SHEIN or Princess Polly represents our generation hauls on TikTok or Instagram. Of course, these online merchants do have some influence over our generation. Still, the retail resale websites are what catches our eye. Depop's user base, for instance, has 90% of users under the age of 26. 


Since resale clothing is used, Gen Zers are now buying this stuff in a much less destructive way.


More than any other generation, Gen Z thinks about a brand's ethics and its position on social issues rather than getting sucked by offers and low pricing. You don't only have to believe what I say. We polled more than 100 members of Generation Z. We discovered that how a brand handles social responsibility significantly influences Gen Z consumers' purchasing decisions.


Additionally, 50% of Gen Z respondents asked if businesses should take a stand on social problems agreed. This calls for marketers to give Gen Z and even younger millennial audiences top priority if they haven't already. 


I implore you not to view social concerns as an all-encompassing word frequently bandied about without any supporting evidence. Instead, divide it into more minor, manageable problems you can combat and win. Here's where to start to give you a little additional assistance:


Racial justice was by far the most significant issue for Gen Zers. They want businesses to take a stand (69%), followed by LGBTQ+ rights (50%), gender inequity (46%), and climate change (42%).



"Data security and privacy are irrelevant to Generation Z."


I can see why so many people hold this opinion. Due to Gen Z's reputation for being addicted to their phones, there is a risk of unregulated and insecure data. 


We also belong to the TikTok generation. As many of us know, TikTok has not been without its share of privacy issues. Don't underestimate us, even though we occasionally display irresponsibility, particularly on social media (the milk crate challenge wasn't the fairest idea). 


We believe we were the first generation born into a technology era. We have seen more of its realities than any previous generation; data security and safety are naturally top of mind.


Trustworthiness of a corporation with their data is the second most crucial factor before purchase, as seen in the graph above, and has a significant impact on Gen Z's decision-making. 


According to the information above, marketers must educate our generation about data privacy. They cannot presume that we are unconcerned with these issues. Ensure that we are not being taken advantage of or deceived. Don't think you can do anything with our data; we won't care. We might not always value it over experience and entertainment (as evidenced by our use of TikTok). Still, we won't mind if you do.



"TikTok is The Best Way to Reach Gen Z."


TikTok is a terrific platform for Gen Z since it gives it's content a genuine sense that no other app can. This style is incredibly appealing for those with shorter attention spans and busy schedules. In actuality, Gen Z utilizes TikTok the most frequently. Despite this, it's not our preferred social media site—surprisingly, perhaps.


From the marketer's standpoint, TikTok Contents require more effort to produce. Here, One should not forget the all-time reliable old buddy Instagram - even for Gen Z.


For various reasons, Gen Z avoids making direct purchases on TikTok. These include the above-noted concern for data privacy and the desire to only utilize that area for communication and pleasure rather than for marketing and acquisitions. 


As a result, Instagram should be your first choice for direct selling through social media. Because Analytics say 28% of Gen Z reported making an immediate purchase using a social media app in the last three months). 



"Gen Z will purchase a product if you put it in front of them."


Even though we favor TikTok-style content, we are not necessarily open to all kinds of short-form films, including those that promote goods. 


We need to be given the impression that we discovered the product on our own before purchasing social media. We don't want to feel pressured into making a choice, primarily if it's prompted by a blatant commercial that doesn't speak to us. 


To influence Gen Z, The Brands must prioritize creating engaging content. Once they've piqued our curiosity, they can insert their product more efficiently rather than risk receiving another raised eyebrow from us.



Word of mouth is a fantastic approach to connecting with Generation Z.


Yes, I know this may sound contradictory, given how much we enjoy conversing but bear with me. Gen Z is stressed, as was just mentioned. We feel powerless, condemned, and like the world's weight is on our shoulders. 


That brings about a unique sense of unity and connection among us. Gen Zers trust one another as a result since they are experiencing similar shared sentiments. And what better means of rapprochement than social media? 


Online forums and social media have become our modern-day word-of-mouth.


While targeting younger customers may need some finesse, "cool" brands on social media aren't the only ones to pull it off. 

Have you added graphic material? More truthfulness? More back-and-forth exchanges with clients? 

 

Hey, we think all of those sound good. 

 

Brands have the opportunity to forge meaningful connections that are advantageous to all parties. And to get sales, it's worth understanding Gen Z's tastes and what sets them apart from previous generations.


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by Divine Grace Adriano 19 Nov, 2022
From cryptic TikTok messages to billboards placed all around the world, here's how the country singer-turned-pop sensation kept her fans interested in the months leading up to the release of her tenth album. Brands and marketers have so much to learn from Taylor Swift. The 11-time Grammy winner just released her 10th studio album, Midnights, which set new marks on Spotify and Billboard. This is how she, her PR team, and her record label catapulted to stardom. 13 Sleepless Nights To A 13-Track Album The singer-songwriter launched a string of very great marketing strategies when she said on Instagram in late August that her next album, Midnights, was "the story of 13 sleepless nights spread throughout [her] life." On October 21 at exactly midnight on Republic Records, a division of Universal Music Group, the 13-track album had its official debut. Swift later broke the record for the most streamed artist in a single day on Spotify, and the album went on to become the service's most-streamed album in a single day. (According to Spotify data, Swift previously held the record for the most streamed album by a female artist in a day with her 2020 album Folklore.) Swift's most recent release, Red (Taylor's Version), smashed the record. By October 31, Swift had achieved yet another milestone: she was the first performer to ever hold all ten of the top positions on the Billboard Hot 100 list.
by Floryselle Lafradez 02 Oct, 2022
The truth is that the internet has fundamentally altered how consumers purchase goods, which, if you apply the reasoning, also substantially changes how we sell. If you're anything like us, you've probably heard the phrase "social selling" more and more frequently. We listen to it at conferences, billboards, Twitter, team meetings, and LinkedIn groups. This idea of social selling has evolved into a new paradigm for how firms think about developing relationships as social experiences like Twitter and Facebook become central to the web. It's a technique that places our company's guiding principle—that content is money—at its core. In other words, high-quality material offers more than just a fun read. Relationships, business, and innovation are all steered by content. What exactly is social selling, however? The concept of social selling is to educate potential consumers, develop relationships with them, and aid them in making decisions about what to buy. This content is typically found online. So how it works? Usually, sales representatives create identities on different social media channels and disseminate pertinent information using social media platforms like LinkedIn, Twitter, YouTube, and others. Prospective clients may occasionally receive fascinating, relevant stuff through email. These trends—sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and others—overlap in some way. For instance, a salesperson for a company specializing in content marketing might post content on their LinkedIn profile explaining the value of quality content. Another option is for a digital marketing company to publish information on the new ad formats that are emerging as well as the decrease of older ones. In other words, social selling is a means of generating income through content. Following are the 3 special tips to improve your social media selling approach. 1. Conduct research The success of HubSpot is based on the idea that internet users are getting quite adept at conducting research. Most of the time, if someone has a problem they're trying to address, they'll have a solid concept of how to look for a solution. Because of this, there is a considerable likelihood that a prospect who visits your website and approaches you via email, phone, or lead form is a good fit for you. Customers are not the only ones who can conduct research with ease. As salespeople, we have the same access to information about our prospects as they do to what we offer. You'll need a solid understanding of your customer's wants and how to meet those demands to succeed. What a fantastic man you are, and whether you're going to take them out to a nice lunch are no longer relevant topics. Instead, the question is whether you can genuinely provide them with the best option. Utilize the resources at your disposal, such as Facebook and LinkedIn . And develop your understanding as much as you can about potential prospects. Visit their website to learn more about the company if you're selling to them. Give it more than a cursory glance. Please take a close look at their operation to grasp its details completely. 2. Always Pay Attention One of my favorite movies is Glengarry Glen Ross , but those days of success with an unhindered focus on "A.B.C." are long gone (Always Be Closing). Not your product's brilliant positioning statement, but the questions you ask to gain a clear understanding of what your prospect needed to succeed in 2011 can make or break your sales. I instruct my team to follow "A.B.L." rather than "A.B.C." (Always Be Listening). Without fancy closing techniques, the close will become evident for you and your prospect if you ask the appropriate questions and pay close attention. You ought to be enquiring about the outlook at least as frequently. Consider the value you are adding to the transaction. What does the prospect hope to accomplish? How can you facilitate their travel there? Tell them openly if you are unable to assist them. It would This will build your credibility with them. 3. Maintain Your Image It was difficult for your reputation to spread ten years ago. With the advent of social media platforms like LinkedIn, Twitter, Facebook, and others, word will get out quickly if you communicate negatively with a prospect. A sale is no longer just about the closing, as I mentioned in the preceding sentence. The transaction is still in progress long after the potential customer signs on the dotted line. In fact, for most relationships, sales continue to be made. Making sure your consumers are satisfied will encourage them to return while also assisting you in bringing in new clients. Although it takes work to establish and maintain a stellar reputation, the rewards are well worth the effort. The way consumers buy will alter due to numerous technological advancements, which will also impact how we need to market. The most crucial thing to remember is that selling is both an art and a science, and if you don't strike the right balance between the two, you won't be successful. What impact has technology had on your marketing approach? Conclusion Regardless of the message, you are trying to convey; I believe everyone can benefit from this approach somehow. Soon, the outcomes will start to speak for themselves. All of your social media platforms will see an increase in engagement. People will gladly move back and forth from your Facebook page to your Instagram Stories. The cost of acquiring new leads will decrease, and moving them from one end of your sales funnel to the other will be more straightforward than ever. Getting more leads will eventually bring more deals. That might very well be the most significant benefit of all. If you are looking for a professional firm to outsource your digital marketing then pls contact Knobin Digital , A Sydney-based organisation with an aim to help other companies in building their digital outlook.
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Classy Cats is a non-fungible token project created through the Ethereum Blockchain, and prides itself on being "the classiest cats collection on the blockchain." The Ethereum blockchain hosts 9,999 artificially manufactured NFTs as part of the project. A total of 9,999 cats make up the first generation. How uncommon or common a ClassyCat is can be determined by anything of its approximately 800 unique traits. But what’s the story and inspiration and who are the people behind it? 
by Floryselle Lafradez, Editor: Touqeerul Bari 20 Sept, 2022
Gen Z can, in all honesty, feel like an alien culture. Even me, a 2001 baby. People can tell you it's pretty evident when marketers try too hard to sell to our generation; it frequently comes off as forced and false. The following are the common myths about Gen Z regarding marketing. Five Gen Z myths busted Fast fashion is a Gen Z obsession. It's simple to assume that SHEIN or Princess Polly represents our generation hauls on TikTok or Instagram. Of course, these online merchants do have some influence over our generation. Still, the retail resale websites are what catches our eye. Depop's user base, for instance, has 90% of users under the age of 26. Since resale clothing is used, Gen Zers are now buying this stuff in a much less destructive way. More than any other generation, Gen Z thinks about a brand's ethics and its position on social issues rather than getting sucked by offers and low pricing. You don't only have to believe what I say. We polled more than 100 members of Generation Z. We discovered that how a brand handles social responsibility significantly influences Gen Z consumers' purchasing decisions. Additionally, 50% of Gen Z respondents asked if businesses should take a stand on social problems agreed. This calls for marketers to give Gen Z and even younger millennial audiences top priority if they haven't already. I implore you not to view social concerns as an all-encompassing word frequently bandied about without any supporting evidence. Instead, divide it into more minor, manageable problems you can combat and win. Here's where to start to give you a little additional assistance: Racial justice was by far the most significant issue for Gen Zers. They want businesses to take a stand (69%), followed by LGBTQ+ rights (50%), gender inequity (46%), and climate change (42%). "Data security and privacy are irrelevant to Generation Z." I can see why so many people hold this opinion. Due to Gen Z's reputation for being addicted to their phones, there is a risk of unregulated and insecure data. We also belong to the TikTok generation. As many of us know, TikTok has not been without its share of privacy issues. Don't underestimate us, even though we occasionally display irresponsibility, particularly on social media (the milk crate challenge wasn't the fairest idea). We believe we were the first generation born into a technology era. We have seen more of its realities than any previous generation; data security and safety are naturally top of mind. Trustworthiness of a corporation with their data is the second most crucial factor before purchase, as seen in the graph above, and has a significant impact on Gen Z's decision-making. According to the information above, marketers must educate our generation about data privacy. They cannot presume that we are unconcerned with these issues. Ensure that we are not being taken advantage of or deceived. Don't think you can do anything with our data; we won't care. We might not always value it over experience and entertainment (as evidenced by our use of TikTok). Still, we won't mind if you do. "TikTok is The Best Way to Reach Gen Z." TikTok is a terrific platform for Gen Z since it gives it's content a genuine sense that no other app can. This style is incredibly appealing for those with shorter attention spans and busy schedules. In actuality, Gen Z utilizes TikTok the most frequently. Despite this, it's not our preferred social media site—surprisingly, perhaps. From the marketer's standpoint, TikTok Contents require more effort to produce. Here, One should not forget the all-time reliable old buddy Instagram - even for Gen Z. For various reasons, Gen Z avoids making direct purchases on TikTok. These include the above-noted concern for data privacy and the desire to only utilize that area for communication and pleasure rather than for marketing and acquisitions. As a result, Instagram should be your first choice for direct selling through social media. Because Analytics say 28% of Gen Z reported making an immediate purchase using a social media app in the last three months). "Gen Z will purchase a product if you put it in front of them." Even though we favor TikTok-style content, we are not necessarily open to all kinds of short-form films, including those that promote goods. We need to be given the impression that we discovered the product on our own before purchasing social media. We don't want to feel pressured into making a choice, primarily if it's prompted by a blatant commercial that doesn't speak to us. To influence Gen Z, The Brands must prioritize creating engaging content. Once they've piqued our curiosity, they can insert their product more efficiently rather than risk receiving another raised eyebrow from us. Word of mouth is a fantastic approach to connecting with Generation Z. Yes, I know this may sound contradictory, given how much we enjoy conversing but bear with me. Gen Z is stressed, as was just mentioned. We feel powerless, condemned, and like the world's weight is on our shoulders. That brings about a unique sense of unity and connection among us. Gen Zers trust one another as a result since they are experiencing similar shared sentiments. And what better means of rapprochement than social media? Online forums and social media have become our modern-day word-of-mouth. While targeting younger customers may need some finesse, "cool" brands on social media aren't the only ones to pull it off. Have you added graphic material? More truthfulness? More back-and-forth exchanges with clients? Hey, we think all of those sound good. Brands have the opportunity to forge meaningful connections that are advantageous to all parties. And to get sales, it's worth understanding Gen Z's tastes and what sets them apart from previous generations.
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