So let's talk about Tiktok. Tiktok launched September 2016. Originally Douyin in China, it started to hit international market year 2017 on both iOS and Android platforms. It rapidly gained popularity in virtually all parts of the world and has surpassed 2 billion mobile downloads worldwide last October 2020. It hosts a variety of short-form videos from genres like pranks, stunts, tricks, jokes, dance, and entertainment.
So why should you try Tiktok for your business? Given the popularity of Tiktok, it will be a very good move for your business to join the platform. Tiktok mainly focuses on content creation rather than pushing on monetization making it a practical option for better reach.
Almost all consumers enjoy their time scrolling on the app because of its unique content and they also enjoy themselves while doing videos. That all helps to explain why TikTok is so popular. Some of them feel better and optimistic towards content from brands and businesses compared to other platforms.
Even though more and more brands and businesses are using TikTok now, the app is still not saturated. Getting on the social media platform is a great opportunity for every business to be an early adopter of a potentially market-changing tool.
In this article, we will help you understand why TikTok is something that requires or involves little to no effort for businesses, brands and marketers.
Let’s take a look at the reasons your business should be on Tiktok; obviously, there are a lot of reasons why but here are some main reasons why you should consider doing it.
The app is not just a social media platform but, a way for people to express themselves. It’s a new medium for online expression.
Popular TikTok videos either fall into one of two categories: music and comedy. While some posts do exist, most people use TikTok to watch short videos since we have a short attention span.
As a result, the platform is exceedingly informal. Doing it too professional or sales-y won’t sit well with your viewers or consumers. So, even if you maintain a professional appearance or a very formal one on Instagram, you’ll probably want to tone it down and get silly for TikTok.
Influencers are huge on TikTok. Brands and businesses are beginning to take advantage of this and are creating TikTok influencer campaigns. Despite your niche, there are a lot of influencers on the app to partner with for a campaign.
Another way to create a powerful TikTok influencer marketing campaign is by leveraging the influencer’s strong branding and content.
By working with influencers having distinct style, you can create impressive-looking videos that capture viewers’ attention making it extremely easy for your business to grow.
The short videos make Tiktok viewers lose hours of their day on the platform. And the more you use TikTok, the better it knows which videos to show you. That’s why it’s so easy for businesses and brands to get exposure on the platform.
As people start to engage with content they like in a particular niche, they will see more similar content. Users on TikTok usually post about their passions, hobbies and things they enjoy. It is easier for them to connect with people who want to see their content. The more videos you upload, the easier it is for your brand or business to get discovered.
There are lots of great opportunities for your business to become a success. If you hit on something, you could end up being a success in your industry. Though it’s different for everyone as a business owner/ brand owner, you should be willing to try everything trendy or adapt easily and see if it works for you or not. After all, there’s nothing wrong with trying. Especially that TikTok is also FREE, so take advantage of it and put your business out there.