Reaching out to clients …at the right time with the right information is a key to conversion in digital marketing.
‘Email marketing’ is one of the most effective tools that digital marketers use to bring more business. Moreover, when this technique is used smartly, it helps in maintaining a relationship with clients. Or you say it is a way of keeping an engagement with loyal customers.
The process of Email marketing requires lots of effort and time in terms of planning campaigns, segmenting markets and creating emails. If it’s not smartly managed, then the whole activity not only goes in futile, but you may lose your existing customers.
Following are few of the top 10 Dos and Don'ts for Email marketing:
DOs
1. Begin with a clear goal in mind
Before initiating your email campaign, you should be very clear about the objective or outcome of your email. Do you want to bring more traffic to your website? is it about brand awareness? Or to educate your client or about building your email list?
Whatever is your goal, tailor your email content according to that specific ‘call to action’.
2. Keeping your promise
Send your client what you promised at sign-up. If you promised for a ‘guide on gardening ‘you should an email having a ‘professionally crafted designed guide’ after the subscription immediately.
3. Define your audience
‘One size doesn’t fit to all’. You must segment your emails list according to demographics, their interests, their shopping trends etc. This helps you in targeting the right audience for the right product.
4. Consistency in sending emails
People forget you, if they don’t see you around. So, keep your subscribers engaged with your emails. And they will come to you when they need a product/service that you offer.
Keep them reminding about your business, at least once a month.
5. Slow and steady wins the race
Always make your emails list with the contacts who opted to become your subscriber. This brings you a list of genuine buyers who are interested in your products/services. This may takes time but bring better results.
DON’T’s
1. Don’t ALWAYS be selling
Your emails should not give a feeling that you are just hungry for sales and always send an email for selling. Try to add value, share some knowledge, educate your client, share some tips, a newsletter, industry updates, or anything other than email with a sales pitch.
2. Don’t buy email addresses!
This is really an awful idea for building an email list. The person who receives your email if not intended for it then its sure will ‘unsubscribe’ and feel low about your organization.
Moreover, your email will be considered SPAM.
3. Using Spam Filters
Be careful in choosing contents of your email. It’s better to avoid using words that trigger spam filters.
Usually, promotional mails with a heavy use of word like “free,” “sale,” “cash,” etc are likely to land in user’s spam folders.
Learn how to overcome these types of spam filters here.
4. Ignoring about user experience
Don’t forget to optimize your email contents ‘as responsive’ for all devices/ email plat forms.
your email formatting should appear consistent on all plat forms like Gmail, Outlook, Apple mail, Thunderbird etc
More than 50% of users will use mobile to open you emails. So, if the emails are not responsively designed for different devices, your effort may go in vain.
5. Ignoring reporting or analytics
Reporting and analytics gives you an idea that how effective your campaign worked. What further needs to be done. These reports give you insight about your client’s behaviors and helps you in defining your next steps for optimizing your future campaigns.
Avoiding reporting and analytics will lead to losing your goals.
Final Words
Hope you have found above information meaningful. There is no second though that email marketing is a powerful tool, and can be highly effective in bringing new clients and maintain existing. If you need help in getting started, or willing to boost your business through email marketing. We can help you!