What is SEO?
SEO or Search Engine Optimization is a process of increasing brand visibility in the non-paid space of search engines. With SEO you can rank high on the search engine result page, drive relevant traffic to your website and increase the visibility on digital space.
It’s all about your target audience. You have to understand what they are searching online, what kind of keyword they are using to get desire content, how they are searching. Understanding your consumer online behavior will allow you to provide a customer-centric approach to serve them with their desire outcome.
Once you know your audience's intent, deliver the solution to search engines in the same way. It is important that your website is providing relevant information to search engines so that they can crawl, index, rank, and present it to a user when they are looking for your services.
As per Google, SEO is the process of making your site better for search engine.
Why it’s Important?
SEO is a long-term strategy of any digital media plan. If you will invest in it now it will pay you in the future. Efficacy of SEO is to generate brand visibility, getting relevant traffic to the website, and to measure the results drive from an unpaid source of branding.
Advantage of incorporating SEO
Visibility on SERP’s: Appearing on the first page of search results in driving potential traffic towards the website. More than half of users click on pages that showed up on the first page. Rightly done SEO website gain a high rank on SERP results.
Edge over competitors: More than 90% of customers going online to look for solutions. If you have a key to their problem you can entice them towards desire goals. To do so you have to provide relevant information to search engine. The probability of your brand to rank high on searches goes up if your information to crawler matches with user search term.
Value for Money: It’s the most economical way of generating a high return on investment. SEO brings the most relevant traffic to your website which leads to high- quality engagement with your product and services. Customers are intent to buy more when they are finding relevant offerings on your site. It often leads to a high conversion rate.
Build Trust: Knowing your customer search intent and delivering best result with SEO can gain audience trust. Appearing on the customer’s search term gives you more opportunity to gain relevant traction towards your website.
Relevant Traffic to site: SEO brings more relevant and qualified traffic to your website. You can rank high for user intent keywords if you optimize your site with relevant content. The users will visit your website if they find it in the right place and at the right time. You never know when a customer will turn into a consumer.
Do you know
“SEO is long term strategy of any digital media plan. It’s like an asset, if you will invest in it now it will pay you in the future.”
What if you don’t have any SEO plan?
Our SEO Strategy
We work towards the goal of increasing relevant traffic to your landing page.
Gauging the health of your website: Issues that your domain currently faces, including broken links, images, keywords, rank on the organic search result page
Competitor analysis: Competitor's scores for site authority, organic search, paid search, backlinks, display advertising, and traffic engagement
User Behavior: Our strategy is based on customer intent. We try to understand customer search intent behavior and do
Keyword research: Identifying both primary and secondary keywords with specific pages
High-quality content: Align relevant keyword and other user search query with the content on the website
Optimizing on-page SEO: Title tags, meta descriptions, H1 tags, keyword density, and much more) to be more easily read by users and crawled by search engines.
Building Backlinks: Identifying and building quality backlinks. Do follow and do not follow links Citations
Social media engagement: To boost your site's traffic and increase page ranking.